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Product Development

SNP Customer-Focused Product Development

The Customer is #1

SNP is a full-service specialty chemical company.  We take pride in problem solving with our customers. A customer shouldn’t have to be a railcar consumer of a product to warrant undivided attention. In fact, most of SNP’s closest partners are customers who make highly specialized products for niche markets. We like to look at ourselves as the chemical industry equivalent of an old-fashioned hardware store vs. today’s big box mega-stores. As such, all SNP asks of a customer is the willingness to work closely together during our product development process to develop a unique solution for you. How do we do it? Read on…

Information Gathering

Information gathering is all about listening. The customer has the most experience with their products, technologies, and markets. Why wouldn’t one take advantage of that experience by listening to the expert to gain understanding?

Understanding the Problem and the Need

True understanding comes from more than just listening; it’s a result of actively engaging, asking questions, and brainstorming ideas. It’s a “can do” attitude that centers on treating every new idea with respect, asking, “How can we make this work,” rather than just saying, “We’ve tried that; it’ll never work.” The can-do spirit is part of the SNP approach to development.

Immediate Product Recommendation and Sampling

Many times, a customer’s process is unique or proprietary; meaning the evaluation of the product can only be done under a mutually executed NDA. We can typically make a recommendation of the chemistry and actual product that will give the customer the best chance for success. Binding NDAs provide the level of exchange required to achieve the mutual technical understanding vital to a successful project result.


This is where SNP distinguishes itself. At SNP, we have experts in the modification of our polymers to achieve specific end-use requirements for a customer. We’ll work closely with the customer to understand where and how a product’s performance needs to be modified. If SNP labs do not have the appropriate testing equipment, we secure the necessary testing through one of our strategic partners: North Carolina State University or Western Michigan University. The final result is often a unique product for each of our customers.

Step by Step Technical Guidance

A customer is never in the project on their own unless they prefer it that way. SNP uses its experts to provide technical, commercial, and logistical solutions to each customer. We are a trusted partner in the development process.

Life as a SNP Customer

SNP, Inc. is available 24/7 to respond to our customers’ needs; with a team member always available to provide assistance. Going the extra mile is the SNP Inc. promise to provide the very best products, pricing, technical support, and customer service to you; our valued customer.